how do you evaluate a business idea

 

how do you evaluate a business idea

 

Kaise hai aap log? Hope you all are doing very very well. Chaliye suru karte hai aaj ka humara topic. Toh Aaj humara topic hai ki kaise koi business ideas ko properly evaluate kare? Toh der na karke chaliye direct topic me chalte hai.

Self-made millionaires ki common characteristics ye hai ki wo average person ki toolna me lagatar kathin aur hoshiaar rahete hai. Aap tezi se, saste bazar anusandhan kaise karte hai? Aapko ye pata kaise chalega ki aapne dwara isme aane se pahele product ya service bechi jayegi ya nehi. Kisi bhi naye business venture ko shuru karne se pahele, anusandhan me kaafi samay spend karni chahiye. Aapki samay aur dhan ki das se adhik matra me hogi aur bachat ya arjit hogi. Prattek dollar ke liye, prattek ghante ke liye jise aap anusandhan me dalte hai, aap das ya tis dollar bachane jaa rahe hai jo aap das ya bis ya tis dollar ya ghante bad me bachane jaa rahe hai. Yadi aap ek naye entrepreneur hai ya aap ek naye bazar me aane ke bare me soch rahe hai, toh aapke bazar anusandhan karne ki sabse achche samay pahele se hai. Naye product, service ya business me invest karne se pahele aapko sahi choice banane me madad karne ke liye yaha kuch key ideas diye gaye hai.

First: Har details ki jaach kare. Safalata sunischit karne ke liye, aapko product or service ke every detail ki pata lagani chahiye. Iski carefully jaach kare. Walter Chrysler ke bare me ek kahani hai, jisne Chrysler corporation ki gathan kiya. Unhone jo ki wo America me sabse popular selling vehicles me se kai ko kharida. Fir wo unhe aapne garage me le gayi aur unhe bohot akhri nut aur bolt ke niche le gayi. Usne fir unhe fir se ek saath rakhi.  Jab tak unhe aisa ki thi ki kai automobile ke saath, unke pas kuch bohot bohot achche ideas the ki ek car kaise banai jaye jo America me kisi bhi anyo car se bahetar thi. Wo bahar chali gayi, Chrysler motors ki gathan ki aur baki sab history hai. Aapne business ke sapno ko jeene ki tarika jane, bare paimane par dhan banaye, aur irsha ke saath aapni pratispardha banaye. Aap aapne naye venture ko incredible business safalata ki duniyaa me launch kar sakte hai- bas business ke “laws” ki palan karke. “Universal laws” hai jo har jagha business safalata ke piche pare hai. Yadi aap kanoono ka palan karte hai, toh safalata aasaani se milti hai. Lekin agar aap kanoono ko torte hai, toh aap jibit rahene ke liye sangharsh karenge.

Second: Aapne product ya service par research kare. Dusre market research technique ko aapko lagu karni chahiye isse pahele ki aap ek naye business shuru kare aapko business related trade, magazines, articles, aur stories ko pare. Yaha ek salaha hai jo sone me aapne weight ke layak hai. Un sabhi articles ko khoje jo kisi particular product ya service par pichle saptaha, pichle mahine, pichle barso, pichle paach barso me likhe gaye ho, aur aap internet ki upyog karke aapne aapko kisi particular subject area ki expert bana sakte hai. Aise kai consultants hai jab unke customers unse kisi particular subject ke bare me poochte hai jo internet par jaate hai aur sab kuch dekhte hai. Wo uss area me kya chal rahi hai, iss par achchi tarha se soochit ho jate hai, aur fir wo uss advice ko bechte hai, kabhi-kabhi hundreds of dollars prati ghante ke liye. Aapke dwara shuru kiye gaye business, products ya service se poori tarha se parichiti ho. Sahi prashna pooche.

Aapne aap se ye prashna pooche: “kisi ko mujhse kharidne ke liye switch kyu karni chahiye?”. Yadi bazar me pahele se hi ek similar product ya service hai, toh koi aisi product ya service kyu choragi jo aapke product ya service ke liye comfortable ho ya nehi inke bare me kuch nehi jante? Kya aapki product ya service bahetar hai, ya high quality hone par aapki ideas sasta hai? Aur kya aap iske enough customers ko business me bane rahene ke liye mana sakte hai? Tezi se karne ki ek aur tarika, saste bazar anusandhan par Sandeho karni hai. Saabdhan rahene ki zaroorat hai. Ek clinical, pessimistic attitude develop kare aur biswas par kuch bhi sikar na kare. Fatal flaw ke liye dekho. Iss investment me ek baat galat hai ki agar ye naye nehi hai toh bohot paisa kharch ho sakti hai. Aur kya aap kuch jante hai? 100 me se 99 mamlo me, aap fatal flaw paa sakte hai.

Aapne business me uss dosh ko thik kare. Isse pahele ki aap ise me janne ke roop me aant me 20 saal ke liye jaa rahe the, aant me business ko dekhe. Long-term perspective me short term decisions lene ki prakriya tez hoti hai. Yadi aap kisi bhi business venture, kisi product ya service ko dekhte hai, jaise ki aap aab se 20 saal baad aisi karne jaa rahe hai, toh aap payenge ki aap bohot bahetar nirnay lenge. In bicharo ko kaam me lagane ke liye aap turant do kaam kar sakte hai. Kisi bhi business opportunities me jo aap dekh rahe hai ya jo koi aapko batati hai, wo ek achchi bichar hai. Ek gamvir kamzoro ke liye dekhe jo business ya iss product ya service ko agle 20 saalo tak bech sakti hai. Jaab aap business decisions ke bare me long-term sochte hai, toh aap short term me bohot bahetar decisions lete hai.

 

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Aab hum aapse ye sunna pasand karenge ki kaise aap aapne ideas se market research ke liye jaa rahe hai?